Book Blogger Hop is a weekly meme hosted by Jennifer of Crazy for Books, where bloggers visit each other from Friday to Monday, answering questions and generally being friendly people.
To everyone stopping by my blog for the first time: hello! I’m Anastasia, and while I started out as a mostly YA book blogger I have since branched out in nearly every other genre out there, although I still can’t enjoy paranormal romance as much as everyone else seems to. If you have time, feel free to check out some of my reviews I’ve post this week: Running With Scissors (memoir) and Juggler in the Wind (YA fantasy). My monthly review for September is also up, if you’re interested in looking at what happened here at Birdbrain(ed) over the past month. And finally, I have a giveaway going on!
This week’s question is:
How do you spread the word about your blog?
(e.g. Social Networking sites, Book Blog Directories, comments on other blogs…)
I’m actively promoting my blog on only one site, really: my Twitter account. The rest is more passive/only occasionally. For instance, I have a Tumblr account, a personal Facebook, I’m a member of the Book Blogs Ning and sometimes I post links on LibraryThing. They aren’t where I go to to promote my site first, but if I think a post needs a little more attention I go to them.
I’m also included in a few directories: the book blogs search engine, the Delicious Book Blogs Directory, and Blog Catalog. For these I just really had to post about my blog once and the directories continues promoting it even when I’m not doing anything (although Blog Catalog might work better if I DID do something). I have a Technorati account, too, which isn’t really related to promotion but it’s nice to see who’s linking to me (and which posts they link to).
And finally, I comment on other people’s blogs pretty regularly– at least three every day, if I can swing it! I also TALK to people on Twitter. Making friends and connections through the social networkings sites I use is even more important than just linking to every new post I put up– no one’s interested in someone who just promotes and doesn’t participate. Friends are more important than links, I think.
Anyway, I’ve tried to do some other things but those up there are the ones that are the easiest for me. I also think that in addition to social networking sites and commenting, bloggers should try to do community activities, like memes (hi!) or readathons or even just blog carnivals. Participating in group events is actually probably the best way to promote your blog, and you can have a lot of fun doing it, too!
I would ALSO warn against a) spreading yourself too thin and trying to do EVERYTHING, and b) promoting yourself too heavily, i.e. Tweeting about your new posts every hour, or posting comments merely to get your link on someone else’s blog. You know? You have to be genuine and you have to be thoughtful when promoting, and you can’t just think of people as potential subscribers. You have to think of them as, well, friends.
That comes with time, though. If you’re new to promoting, try Googling some tips, figure out what works best for you, and remember to have fun.
GOSH that was a long answer!