Book Trailer Tuesday: Sense & Sensibility & Sea Monsters redux

Book Trailer Tues Book Trailer Tuesday is a weekly meme hosted by me, Anastasia. It’s very simple to play along: find a particularly awesome book trailer, embed it in a post, then proceed to coo all over it. Or, y’know, talk about whatever you want to talk about. Why did this book trailer catch your eye? Why do you want to share it with people? Did it make you want to read the book? Why was it effective (or not)?

I don’t have a new trailer this week, but I do have an old one! Huzzah?

The trailer for Sense & Sensibility & Sea Monsters is getting some more buzz this week, as it turns out that the folks at Quirk Press are going to air it at movie theaters and on TV. Check it out:

Quirk Books will bring a 30-second version of the “Sense and Sensibility and Sea Monsters” book trailer (embedded above) to televisions and multiplexes around the country–picking one theater in a number of carefully selected cities to test the trailer on the big screen.

Through Dec. 25, the trailer will screen at one theater in each of these cities: Berkeley, CA; Mountain View, CA; Cambridge, MA; Washington, DC; King of Prussia, PA, and New York, NY will see the 30-second trailer before every movie playing until Dec. 25th. In addition, the company is running the ad on Dish Network and DIRECTV channels that include: ABC Family, BBC America, Biography, Discovery Health, E!, Lifetime, Lifetime Movie Network, Ion, Oxygen, SoapNet, Style, and We. (From GalleyCat)

Here’s my first post about the S&S&SM trailer. Would it work in a movie theater setting? What if you saw it on TV?

Personally, I think it’s so interesting that they’re taking book advertisements to a somewhat rare setting. Books by themselves aren’t much advertised on TV unless its for a talk show or something. Have you seen a book commercial lately? I think I’ve seen maybe…three, total. Plus one for the Kindle. I just love the clashing of two worlds– literary! boob tube! omg!– and I love that Quirk Press is taking a chance on something like this. And I really want to see what happens once they start airing the trailer! Will book sales go up? How much farther up? Will other publishers start doing the same thing? Does that mean book trailers will start being more awesome?

So many questions! But this totally fits with my “book trailers aren’t necessarily for readers” thing. 😀

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