By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.
But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media – the one essential guide you need to get the most bang for your time, effort, and money.
With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.
For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “Great Stuff, No Fluff.”
Okay, so a) this is not a book for social media newbies. It says it right on the cover: this is for people who’re already pretty familiar with Twitter, Facebook, Pinterest, etc.
And b) it’s also geared more towards business owners/social media interns, aka people doing it for money or for getting more traffic so they can get more money.
If you’re a business owner with a Twitter account, you’re set! The Art of Social Media is perfect for you. Go get it.
If you’re a semi-casual blogger/internet person who’s interested in learning more about how to effectively promote your posts through social media, The Art of Social Media is also pretty good for you.
If you’re neither of those things, Art is probably not the book for you.
Positives: lays out very clearly how to use utilize different types of social media for different purposes. For example, if you want to host a Twitter chat, it talks about different ways to keep track of chatters and how to pick a hashtag and so on.
The writing style is conversational, friendly, and persuasive. I wanted to go and try EVERYTHING after finishing it, and I don’t even like Facebook or Google+.
And there were some extremely helpful lists and charts– I particularly liked the list of potential post titles.
Negatives: Guy Kawasaki works for Canva (a graphic design website1 kinda like PicMonkey) and talks about it practically every chapter. Canva is a good website(/app) but I could’ve done with less (self?)promotion.
Would’ve been helpful to have more example of people using social media who AREN’T part of a multi-person team in a huge business. Like, what’re the independant, self-employed people doing? But, again, the focus of the book was not aimed at those kinda people, so I understand the lack.
Conclusion: I liked that it gave me a few ideas and new sites to try2 re:social media, and it helped me start figuring out an action plan for how I plan on using social media in the future. And if I ever get a job where I’m in charge of social media, I will definitely be getting The Art of Social Media for my office library.
Read: February 11-14, 2015